I complained to the makers of Honeycomb about the change they made. I merely wanted to voice my disapointment in the taste change. Maybe if enough people bitch about it we can get our old Honeycomb back. These are the small battles I wage. Round one? Push. No mention was made in their reply about an avalanche of negative feedback but I did get my $3 back.
Hi Don,
Thank you for visiting http://www.kraftfoods.com/.
The formulation of POST, HONEYCOMB, Crunchy Sweetened Corn and Oat Cereal has indeed changed and I'm sorry you were disappointed with your most recent purchase.
Your experience is important to us. I'm sending you reimbursement to replace this product, via first class mail, which you should receive within 7-10 business days.
Our staff works very hard to provide the best tasting and satisfying products to the preferences of most consumers. Your opinion about the product is important to us as well and I will share your comments with our product development staff.
Thank you again for taking the time to share your thoughts.
Kim McMiller Associate Director, Consumer Relations
I'm coordinating my next efforts as we speak.
18 comments:
You sir are my hero. I woke up made a bowl of combs then spit them out. This has been my favorite cereal for many years. I originally thought I might have been going insane. Thanks for posting this and preserving what little bit of sanity I have left.
Kain
'Tis a damn shame, my friend. Hopefully more people will bombard POST with bad reviews of their new formula and they will wise up.
I was home over the holidays and had my mom buy me some Honeycomb. When I tasted them, I about died. I thought maybe I just got a bad box. When my mom asked if I wanted to take them home, I threw them in the garbage!!
But then when I got home and opened a new box...I tasted the same horrible taste. Oh the humanity!! Now what to do? Life will NEVER be the same!!
DAMN!! i thought this awful new honeycomb was just like a cheap knock off in a honey comb box, because i bought it at wal-mart, but now i see that post has made a big-big mistake
My kids and I thought we just had gotten a stale box from the super!! We were about to bring it back...Then we opened a second and knew something was very wrong...When your new formula reminds one of stale original Honeycomb cereal something is very wrong in Kraftville...A dark day indeed...
I agree. This USED to be my favorite cereal but I have now stopped buying it. They taste and look as if the cereal has been soaking in water and spoiled!
Same here, the new Honeycombs are terrible.
This new "Honey-comb" abomination tastes like crap...will NEVER buy it again. Sorry I can't be more eloquent but a product this horrible doesn't deserve th added effort.
Sign me FORMER Post cereal consumer.
Alas, poor Honeycomb, we knew thee well.
What an OUTRAGE! I've eaten this cereal since I was a kid!
It's like a death!
SHAME, POST, SHAME.
I opened a new box of Honeycomb this morning (first time I've had it in over a month actually) and just looking at it in the bowl, something didn't seem quite right. It looked more yellow than usual. So I started eating it and it not only tasted different, but the texture was also different. I figured maybe they screwed up a batch and it ended up in some of the boxes. I did an internet search, and apparently they have indeed changed something. I suspect they will eventually return to their original formula as it seems a lot of people are turned off by their recent change. When they start to see that their cereal isn't selling near as well, they'll know why. Good luck with your effort to persuade Post to restore their original Honeycomb formula. Until then I will not be buying this cereal anymore.
I thought I was the only adult who came out of the closet when I sent my email to postopia this week. Little did I know you guys had already expressed our pain. The first question that came to my mind as well as my co-workers was "what about caring for my health for the last 35 years"....
Keep the campaign going!
Honeycombs are an American Institution, dammit!
I admit that I'm a 36-year old cereal lover. Honeycombs have always been a fave.
So, I say to Post, WTF? Your Research & Development Department has FAR TOO MUCH time on their hands!
How about you just make a new cereal and not screw with a classic?!? Healthy? My A**!
I did the same thing, thought I got a bad batch, terrible, spit them right out, Shame on Kraft for changing the post formula, they suck..They did the same to Alphabets awhile back, some oriental woman cahnged it saying it would be better for the whole family. Thanks for the cardboard cereal. Havent bought alphabets for 2 years. And now i guess no more honeycombs.. Numbskulls
I feel exactely the same!!!! I thought I got a bad imitation of the stuff in the wrong box also. This stuff is horrible!!!!I agree with some of you that, why dont they just come up with a new crappy tasting cereal and leave the classics alone!!! I will not be buying it anymore...and frankly am really going to miss the old recipe.
Copy & Paste the following link. Ask a question or leave a comment but direct your anger about this terrible taste change towards the clowns that did it. If enough people bitch maybe we'll get our beloved Honeycomb back. United we stand.
http://www.kraftfoods.com/main.aspx?m=contact_us/cu_form1
dk
Thanks for the comments! It's nice to know I'm not alone. Two mornings ago I poured a bowl of the crap now masquerading as my beloved Honeycombs and I too thought I was losing my mind when I tasted whatever it is...
I emailed Kraft and was told that they had changed the formulation in order to include more "whole grains." Right. They probably wanted to "include" the 5 cents/box or whatever they are saving by destroying an American institution.
Is it wrong that I feel like crying when I think about never again tasting the wonderful sweet goodness of classic Honeycombs? I am 38 and grew up feeling that life was OK as long as I could chomp on one of those wonderful sweet wheels. Now, like so many other things, they are gone :(
I am now eating a bowl of Apple Jacks, which so far no one has managed to destroy, but it's probably only a matter of time. Sorry to be so cynical, but I feel very insignificant knowing that there is NOTHING I can do to bring back my precious Honeycombs. I think we should all get together and have a funeral (and also boycott Krafft foods).
Thanks for reading my post :( :(
Kraft is krap. I will not buy another box until the bring back the taste and quality.
William Smith.... Cleveland, Texas.
No shit! Honeycombs used to be one of my all time favorites (along with captain crunch)
When I poured my first bowl and tasted that grainy flotsam I had to double check to make sure the wife hadn't mistakenly bought a generic knock off.
Way to ruin a classic guys - I've bought my last box!
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